Description
Ron Assaf did much more than solve a problem when he embarked on the journey that led to the creation of anti-theft giant Sensormatic. Searching for a way to protect his inventory, the former grocery store manager from Ohio revolutionized the retail industry. Through years of experimentation, Sensormatic introduced generations of shoppers to the now-ubiquitous theft-prevention tags that affix to everything from clothes to smart phones and save retailers millions of dollars each year. Assaf changed how merchants do business and the general public shops. As he built a company and a global theft solution, Assaf and his family overcame internal and external challenges to forge a close-knit, dedicated workforce. An idea hatched in an Ohio supermarket mushroomed into a resounding American success story, leaving Assaf and everyone associated with Sensormatic with a lifetime of priceless memories.
