The Legend of Dr Pepper/Seven-Up

$39.95

  • By Jeffrey L. Rodengen
  • 144 pages
  • Published: Aug 1995
  • Hardcover
  • First Edition
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SKU: DP027 Categories: ,
 

Description

The Legend of Dr Pepper/Seven-Up begins in 1885 at a drugstore in rough-and-tumble Waco, Texas. The two unique brands survived Prohibition, the Great Depression, two world wars, leveraged buyouts, and the frenzied financial transactions of the 1980s. They each pioneered innovative packaging and promotion of their products – gambling millions of dollars on memorable marketing campaigns.

Additional information

Weight3 lbs